BAKINESS
For Bakiness we started from scratch (no pun intended). A home-made organic biscuit brand, hoping to evolve to a line of healthy foods. We went with a contemporary-classic and sophisticated approach, created using latin typography combined with a subtle grid.
For the different products we chose ancient monograms and pastel colour coding.
The naming for the branding combines baking and the founders name “Ines”. The first product: Antonietas, was inspired by the iconic “Let them eat cake” by Marie Antoinette, but following the classic portuguese tradition of giving biscuits female names.
